PowerPuffGirls


Role
StyleGuide

Program
Illustrator
Concept
In the Powerpuff Girls Styleguide, the target audience is Gen Z girls, with a focus on delivering a positive message of empowerment. The designs feature bold, vector-style graphics, bright color palettes, and mixed patterns to grab their attention and resonate with their vibrant, expressive aesthetic. The overall tone feels like advice from a close friend, incorporating casual language and even slang. This approach aligns with their dynamic style, celebrating confidence, individuality, and self-expression.


Character + Icons




Main Graphics


Patterns


Borders


Products






© Elaine Lee 2023