Monterey Jazz Festival


Role
Rebranding System

Programs
Indesign, Illustrator, Photoshop, AfterEffects
Concept

Monterey Jazz Festival is one of the most prestigious and longest-running jazz festivals held in Monterey, California. Embracing the new tagline, “Jazz by the Bay”, this rebrand aims to be an invitation to celebrate and explore the vibrant spirit of Jazz, at your own pace, in one of the most relaxed, and inspirational settings in the world.





Logo Animation



Montage



Posters


Identity Poster Series 01︎︎︎

Identity Poster Series 02︎︎︎

Content Poster Series 01︎︎︎

Content Poster Series 02︎︎︎


Environment






Digital Presence


Website︎︎︎


App︎︎︎

Social Media︎︎︎


© Elaine Lee 2023