OTOKI 



Role
Designer, Animator

Produced at
ChaseDesign Group 
As Korean flavors and aesthetics gained global momentum, Otoki entered a new era of growth. We refreshed the brand identity and packaging system, including the evolution from Ottogi to Otoki to create a more accessible and globally friendly expression. The new system brings together modern design, custom illustrations, and bold visuals to create a more expressive and engaging food experience for today’s consumers.



Logo Transformation Animation







Jin Ramen



Cheese Ramen



Otoki Internal Photoshoot 

© Elaine Lee 2025