P&G Milano Cortina 2026 Winter Olympics

Role
2D Designer, Illustrator, Pattern Designer

Produced at
Chase Design Group    

When the Milano Cortina 2026 Winter Olympic and Paralympic Games kick off on February 6, the world will turn its attention to moments of pressure, perseverance, and national pride; stories that brands can amplify through sponsorship with meaning and credibility. As a Worldwide Olympic Partner since 2010 and a prominent sponsor of the Paralympic Games, Procter & Gamble (P&G) is bringing its portfolio of personal care and household brands to that stage with brand-specific storytelling.

To help translate that sponsorship into a comprehensive, global presence, P&G turned to creative agency Chase Design Group to develop the visual identity system that will build recognition and consistency across markets. The system is anchored by a global medallion logo, incorporating the Olympic rings and Paralympic marks, and supported by guidelines to help teams deploy the identity across a wide range of channels and environments.