Typo Madrid 2022
Role
Branding
Program
Illustrator, Indesign
Branding
Program
Illustrator, Indesign
Concept
In this brand identity system for Typo Madrid, the ‘rectangular box’ is aligned using either the top of the x-height or baseline. This typographic system resembles digital data and the modern digital approach to graphic design, while also representing masking tapes that are found in analog graphic design.
In this brand identity system for Typo Madrid, the ‘rectangular box’ is aligned using either the top of the x-height or baseline. This typographic system resembles digital data and the modern digital approach to graphic design, while also representing masking tapes that are found in analog graphic design.
Masion Neue:Type Specimen
Role
Layout Design
Program
Indesign, Aftereffect, Photoshop
Layout Design
Program
Indesign, Aftereffect, Photoshop
Concept
A type specimen guide book that feature the history and characteristics of Maison Neue, a typeface designed by Timo Gaessner, while also incorporating the deceptive and twisted themes from David Fincher’s film Se7en.
A type specimen guide book that feature the history and characteristics of Maison Neue, a typeface designed by Timo Gaessner, while also incorporating the deceptive and twisted themes from David Fincher’s film Se7en.
I of the Beholder : The Ugly Truth about Beauty
Role
Book Design
Programs
Indesign
Book Design
Programs
Indesign
Concept
This is a book about “Lookism” that especially focuses on the high beauty standard in South Korea. The story starts from the history of the wide-spread beauty concept, and ends with a question: what’s the definition of beauty?
This is a book about “Lookism” that especially focuses on the high beauty standard in South Korea. The story starts from the history of the wide-spread beauty concept, and ends with a question: what’s the definition of beauty?
