USPS
Role
Rebranding System
Program
Indesign, Illustrator, Photoshop
Rebranding System
Program
Indesign, Illustrator, Photoshop
Concept
USPS which stands for United States Postal Service, is a federal agency responsible for providing postal services in the United States. It operates a vast network of post offices and facilities, delivering mail and packages to residential and business addresses. USPS plays a crucial role in connecting people and businesses through the exchange of letters and packages across the nation.
USPS which stands for United States Postal Service, is a federal agency responsible for providing postal services in the United States. It operates a vast network of post offices and facilities, delivering mail and packages to residential and business addresses. USPS plays a crucial role in connecting people and businesses through the exchange of letters and packages across the nation.
Logo
The New logomark created for USPS consists of dashed lines, inspired by road marks. This design element conveys the idea of journey and organization. The idea of organization is further implemented with separating and stacking the name, USPS. This conveys the company’s modular structure and sense of security. The alternating colors of the logomark shows its activeness and the idea that the USPS reaches out in multiple directions.
Posters
Identity Posters
Content Posters
Applications
Stationery
Mockup Presentation