USPS


Role
Rebranding System

Program
Indesign, Illustrator, Photoshop
Concept

USPS which stands for United States Postal Service, is a federal agency responsible for providing postal services in the United States. It operates a vast network of post offices and facilities, delivering mail and packages to residential and business addresses. USPS plays a crucial role in connecting people and businesses through the exchange of letters and packages across the nation.




Logo







The New logomark created for USPS consists of dashed lines, inspired by road marks. This design element conveys the idea of journey and  organization. The idea of organization is further implemented with separating and stacking the name, USPS. This conveys the company’s modular structure and sense of security. The alternating colors of the logomark shows its activeness and the idea that the USPS  reaches out in multiple directions.
                                      

Logo Animation




Posters

Identity Posters


Content Posters



Applications




Stationery


    Mockup Presentation



© Elaine Lee 2023